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The promised Updates on the Pastel Academy Online

 

The Academy train is rolling along, with still so much to do but at least it is on the right track!

Without doubt it is a massive undertaking but all the best things are worth waiting for.     One of the things that has not helped me is the fact that there is nothing out there in internet land, like the Academy, so I am more or less breaking new ground with this project.  It is exciting for sure but without doubt the Academy is pretty unique.  Why?   Well I’m an artist at the top of my game,  but rather than further career building, I am more passionate about my medium and mentoring the next generation of pastel artists, and for good reason.    So my time is now taken up with the Academy, and I am more excited about it than I would be putting together a new one woman exhibition.  In fact I’m very excited about the fact it is online rather than a real world brick built building housing a pastel school. Online, you can all participate.   Offline pastel tuition of this calibre would be down to access and affordability – travel, accommodation etc.

So the upside is – potentially you can all participate.  The downside – there is a limit as to how many enrollees I am able to take in.   More on that later.

The Big Decisions

At the moment the website is in full construction mode, and will remain in that mode for as long as it takes to complete of course.     I have looked at different kinds of models for the Academy and in the end chose the simplest and most effective solution.

The choices I had to make centred on whether it would be best to complete each course and then put them onto an online teaching platform – costed basically on their length and content, or, to house all the courses on a platform (website) of my own at a similar cost, or – not to charge for the courses individually, but to house them all on a website of my own on a membership basis.

After some consideration there was no contest:   The Pastel Academy will follow the membership site model.    The reasons are simple:

  • I want the Academy to be a learning hub for Pastel not just a place to buy courses.

 

  • I shall be filming many courses and access to them all would be a financial headache for many people.

 

 

  • As well as the all important courses on all areas of pastel work (and drawing), it is my aim to set up a constantly growing pastel directory.

 

  • Above all else the tutor mentoring aspect of the Academy is my priority. With that in mind I want the Academy to have a live training function; including challenges, projects and feedback.   In short – the same as going to pastel college.   (No – there isn’t one out there!)

 

  • Part of this live training function: an active and supportive Academy community.

 

  • An additional function which covers earning a living from Pastel.

 

Heather tutoring a Colour Theory class.

Heather’s Masterclass Demonstration for Pastel D’Opale,  France 2014.

 

The best and most efficient way to deliver all of the Academy’s services is via what is in effect a private Membership Pastel Club online.     Then when you enrol on a monthly membership (or a discounted annual one) you have access to the Academy resources.

So now the Academy looks something like this:

 

The Pastel Academy will be a private members club under my tutelage.    It will feature:

 

  1. A library of courses covering all aspects of pastel in portrait, landscape and still life. Courses also in basics in drawing and sketching, and the important basics such as Composition, colour theory, tonal values etc.    No good being a great pastel technician if you are making simple composition mistakes.
  2. A monthly Live Training session (webinar) where I set projects and challenges for review the following month.   This will include a special beginners section.
  3. An Exclusive Academy community forum – which will form an important part of the Academy resources.   Somewhere where you can safely post your work – out of the public eye – and get quality feed back if requested.    Also somewhere where important discussions re pastel and the art business can be explored.
  4. A Pastel history section.       I shall be publishing my university research on pastel history in the Academy.     As a pastel historian this is one aspect of the Academy which will also grow into an important resource.
  5. A Resources Directory covering: suppliers, manufacturers, links, Pastel Societies,   Society Exhibitions,  free photography (copyright free) sources, copies of my Leisure Painter articles in PDF format,  and much more.
  6. A Handy Hints & Tips page; subjects not large enough to warrant a full course being made – but important tips on paper choice, fixative, travelling kits, plein air work and kits, studio set ups, pastel storage etc.
  7. The Academy Blog, yes this page, will assume a different function when the Academy goes live.   The blog will host guest bloggers, and guests from the world of pastel:  manufacturers, Mail order suppliers, and all will be asked to bring with them a special offer for our members!     Usually a one time only offer which will represent good value for members.     In return these same guests may ask for your opinions for their own market research.In this way the blog will form a bridge between members and suppliers/pastel related companies.   It will be useful to you and to them,

And finally there will be a very important extra addition. 

I have been thinking about this for some time having been asked by artists over the years how I have built my career.

8. A programme for earning your living as a pastel artist. This will include  a course on marketing, and tuition relating to becoming a pastel tutor.    Another part of this programme will be advice on marketing your art both online and off..

This is something I am pretty passionate about and which is also in response to my survey questions last month.    Yes, I do have a lot of experience in marketing myself and yes I will be giving advice and adding that into my course content. (What you might not know is that I was accepted into Lancaster University back in 1990, as a mature student, on an Arts/Marketing ticket).

This is something that is of great interest to quite a few of you.     For me it is yet another way of putting down in course form,  my experience as an artist from a business level, and how to survive as one lol!         It matters particularly to me that I should be passing this information on to pastel artists of course, but this is one section that applies to all visual artists.

***This last Academy function will come under a separate membership level – a Platinum level membership.   It is something that might be of little interest to beginners and learners – at least until you are confident in your abilities – but something available to you down the line when you are ready to upgrade to platinum level.   (Of course Platinum level will also have other exclusive features).

The Academy Members – who will they be?

The is a really important consideration.    First of all let me outline my commitment;     Obviously I have been living and breathing this project for over a year now and in fact when the Academy goes live I shall be even busier.     The Academy will in effect become my art school.    I shall be on duty in the Community forums,  setting up a beginners program and providing Live Training every month.  In addition  to bringing in some interesting ‘guests’ into the blogs.   I shall be running the content creation program (courses PDF’s ebooks etc.)  and running the online functioning of the Academy – the Membership site software itself – and I’m not a techie!

I am doing this because I know I can make a big difference,  and I want my life’s work to be of value when I’m no longer around. Pastel’s reputation and standing in the art world is my motivation, and the Academy’s role for me is in training the next generation of pastel artists – who will get the chance to hit the ground running because I am mentoring them.

 

So firstly let me say that a massive membership list is not my aim.    

There is a limit to the number I am willing to take in.   Some of course will need more guidance than others, but I don’t want a mass of students who are not going to get the full benefits of Academy Member ship because they lack commitment.

In fact the Academy will be open for enrolment three times a year, following its initial launch.   (This figure may change but it is the one I am working towards at the moment.)   This is particularly important to the beginners program, and there may be a more flexible enrolment policy for more advanced pastelists.     The people on my email list – all of you reading this – will be offered the chance to enrol first.

So how do I get word about the Academy out and still attract the right students?     Well one way I can do this is with your help.   I shall be running an;

Affiliate Program

Which means that if you refer (recommend) the Academy to someone you know who you think will benefit from it, and they sign up, you will receive a commission.   More on this later, but it is a good way to participate in the growth of the Academy and earn something towards your fees.

Membership levels.

At the moment I am planning just two levels – gold and platinum and I am working on the membership level fee structure at the moment.     There is an option of a silver level should that become a requirement.

So that updates you all on the Academy and how it will work.    I know that you will have many questions and this is what you can do for me.

  • First ask any questions in the comments below (or email me if you prefer, but others might like to see the questions and answers in the comments below).
  • Then  I would like you to tell me (given the outline of the Academy and what it offers)  – how much would you value it / charge for it per month?     I really do value your input at this stage, because pricing and costing is a big consideration.   As a guide, take into consideration what it would cost you to go to workshops and classes in the UK,  (yes I realise that there are not many of you with access to such classes without travel and accommodation costs)   and then add my name, experience and reputation into the equation and come up with a figure – even if it is one you would find hard to meet personally, state what you consider would be a fair price.   As a further guide – a ballpark figure might be within the $30 a  month ($1 a day!)   and $45 a month ($1.50 a day) or $60 a month ($2 a day) or $90 a month ($3 a day) etc.    (The fees will be quoted in dollars for reasons of business ease of use).
  • Also let me know also which of the Academy’s features as outlined above, you would find the most useful and why?     Feedback from you all is important at this juncture.
  • Let me know if there is a feature that you would find useful which I have not outlined above.  I have been through many revisions on content already so it is probably something I have thought about, but you never know, maybe it is something I have not thought about.
  • Let me know also if any of you already belong  to a membership site.   I belong to two and I am a happy member of both of them so I am used to how they work.   For some subjects they are wonderful and because the best ones are jam-packed full of features they are incredibly good value.

Please add your questions in the comments section below or if you wish send them through the email address on the newsletter.   I will read and answer them all – and I look forward to reading your comments!

63 Comments

  1. Ekaterina

    Dear Heather!
    First of all I would like to say I am very excited about the project and would like to say huge thanks for your time and efforts! I have started to draw only 1,5 years ago and it was pastel that immediately draw my attention. As I live in Austria and here there are absolutely no offline pastel courses all I know is only due online education. I come from Russia and there many pastel artists organise recently online courses with an individual feedback. I find online education very comfortable and flexible. I look forward to joining pastel academy and study further!

    Reply
    • heatherandwill@hotmail.com

      Hi Ekatrina. Nice to hear from you in AUstria. Yes the Academy has really been designed to be a really comprehensive tuition base for all artists in pastel – but the basic training is relevent to all artists too.
      It will be great to have you on board!

      Reply
  2. Jim Humphreys

    Hello Heather, I am well into my retirement years. It was on retirement that my real passion for painting got fired up. My learning has been from books, videos, demos etc, never any real live tuition apart from a couple of very enjoyable workshops which have got me to a reasonable standard. I have been approached on several occasions, when showing my work at various exhibition, and asked if I demonstrate or do workshops. I have actually managed a couple of demos at my own local art group, having had my arm twisted. I do feel that there is a need for tuition for beginners in pastel around this area, so this is the area that I would focus on, demonstration techniques and the running of good helpful and informative classes for beginners. Regarding the cost, I would be happy around the £50 mark. You have to be admired for all the effort and work you have put in so far, and will obviously have to continue to do for the future success of your project.

    Reply
    • heatherandwill@hotmail.com

      Thanks Jim,

      All is going well but it is a lot of work for sure. Your comments are one of the reason that I am also running a membership level for would be teachers of pastel. within that module there would be information specific to pastel and other info which is specific to teachers – but I know how much that will spur some good artists on to spreading their own experience into the newbie market.

      Lots of work to do.

      X Heather

      Reply
  3. Mandy Bugg

    Hi Heather, I am very excited about the Academy and have been interested from the beginning. I have been doing pastels for just a few months and am self taught. I have managed to sell a few, which I was very pleased and surprised to do as I consider myself a beginner. I have mainly worked with watercolour and am finding it very alien having to work from dark to light in pastel, as in watercolour you work light to dark! Regarding prices, I only work 16 hours a week so my income is limited, so I cannot afford too much, I could possible manage (in English pounds around £30/£40 per month) But I really
    hope I will be able to afford what you eventually decide to charge.
    I love doing landscapes, seascapes, buildings and animals, I am not very keen on doing portraits, so would I still have to do portraits? Also you say you are going to do live videos, what sort of time of day would you be doing these as I don’t want to miss them if I am at work? I also am not that competent using a computer and need to find out how to be able to show my work on your forum from photos I take on my camera! How useless am I! Ha Ha!

    Reply
    • heatherandwill@hotmail.com

      Hi Mandy,

      Believe me it has beena trial by fire to get me into so much techie stuff to get this off the ground! I totally sympathise but the stuff I now do without even thinking – eg uploading photos, loging in to webinars etc . I would have worried about 6 months ago. I am very much aware that my artists will not be predominantly computer wizzards, and I am doing everything I can to make everything simple.

      Working dark to light – yes totally different from watercolour! But you will get it – I can now go from watercolour into oil or pastel with ease. But at first it was real wierd for me to work light to dark when first doing watercolour. No you will not have to do portraits if you dont want to – but the training will be there if you do want to learn simple portrait drawing methods (which will help you animal work).

      The live training will probably be monthly – and will likely as not be in the early evening GMT. Im in Spain so it will be one hour later and our US friends – it will be 5-7 hours earlier. The thing is about that training – it will all be recorded and put up on the site shortly after the event anyway, so you will be able to see and hear it all – but not ask question(which you can do when attending ‘live’). Hope that makes sense.

      XX Heather

      Reply
      • Mandy Bugg

        Thanks Heather, it made perfect sense. I am really excited and can’t wait for it all to begin! x

        Reply
      • Mandy Bugg

        Forgot to say that I like using Pastelmat and mainly unison pastels. Mainly because you don’t need to use a fixative on pastelmat! I also enjoy painting flowers! x

        Reply
  4. Richard SPJ Frost

    Heather

    As an overseas person, living in England, I just wanted to check the membership covers everything through an online subscription. Mind you the way the £pound is falling I might wait a couple of months! (joke)
    I have painted with pastels for a year or two but still relatively speaking at a basic level compared to people in our local art groups. New advice would be great. I am particularly looking for more into buildings and sport stadiums.

    Reply
    • heatherandwill@hotmail.com

      Hi Richard,

      You might be interested to check my next Leisure Painting article – I have one of Ryan Giggs in front of United. I did a few stadium based pieces too.

      Yes everything will be through an online subscription. Many subscribers will be from the US and I was considering charging in dollars . (heaven knows what we will have to deal with in the UK.) But one thing is for sure – the Academy will be a better option than going to live workshops – haveing done so many of those over the years I know how to make it a better learning tool.

      XX Heather

      Reply
  5. Gail Hughes

    Hi Heather
    I have many of the thoughts that others have and am very excited to be ” in at the beginning” of such an exciting venture. I am a pensioner and therefore money is tight, also as we have just voted out of the eu I am sure money will be even tighter for a period of time but having said that I desperately need this type of tuition so whatever price you end up charging I will endeavour to pull my belt in tighter so that I can be part of it. Good luck with the academy before I go I have just this minute taken delivery of a full set of homemade pastels from Gordan Becin so life is very exciting.

    Reply
    • heatherandwill@hotmail.com

      Hi Gail,

      Yes Gordan sent me some – they are lovely. Clever man.

      I love the fact that so many people are excited about it! I am too.

      So watch this space – and be assured I am working very hard to get the launch together.

      XXHeather

      Reply
  6. Fiona Rowley

    Hi Heather,
    I can’t tell you just how pleased I am about this! I love the idea of the Academy and it’s mission to raise the awareness of Pastel as an art medium and to create a whole new generation of Pastellists out there. It is by far my favourite medium of all of them. If I was any more of a girlie I would be running around my studio space yelling “Wheeeee …” and doing my happy dance.

    Having said that, these are the things that have got me all excited:

    1. Library of courses – good starting point to learn all the basics, drawing, perspective, tonal values, etc.
    2. Live training sessions – I love the idea here, where we can learn from you “in the flesh” so to speak. Sometimes seeing how something is done is easier than learning from notes etc.
    3. Forum – great place to get constructive criticism from your peers. Sometimes a fresh pair of eyes will see something you have become blind to on a piece of work (or in my case – don’t be afraid to add more darks!)
    4. Resources Directory
    5. Earning a living from Pastels – Really love this one, I am passionate about passing on knowledge and will definitely be looking at this!

    With regard to the pricing structure, the figures you have come up with are all very reasonable and I would say they offer great value for money. I myself would probably fall into the $45 – $60 per month category as funds are somewhat limited but when you are that passionate about something, you will make it happen!

    I look forward to learning more about the Academy and would like to say a heartfelt “Well Done” to you for your vision and determination.

    Cheers
    Fi

    Reply
    • heatherandwill@hotmail.com

      Hi Fiona,

      Oh you have made me laugh!!! You do your happy dance.

      Yes I hear you – I ak currently working on the CORE courses, eg pastel basics, drawing basics. portrait basics, and painting composition. When I have them ready I am ready to launch. The thing is i shall be working on courses for a lot longer – but getting the core courses up is vital.

      The forum is going to be a real resource. I am setting up a few under different subjects – one for beginners etc. The resources directory is ongoing – it will of course be added to over time.

      The Live training is a vital component – and I shall have fum smoothing out the techy issues but it will be worth it.

      So work is continuing. If you have read my new blog – about Pastel Pencils and Landscape – I have a few questions up there you can perhaps answer for me.
      Meanwhile thanks for your enthusiasm -it helps believe me.

      XXHeather

      Reply
  7. Deb Bull

    Hi Heather, Love the concept of the academy, $45 a month is affordable. Its this academy relevant to pastel users outside of the UK. eg Australia? How much information is there for self taught artists who are trying to make a living from their work. As well as developing and boarding their knowledge and skills..

    Reply
    • heatherandwill@hotmail.com

      Hi Deb,

      Yes the Academy is relevent to all pastel artists worldwide – providing they can understand English. Translation must come later. The upper level – Platinum membership is leveled at those wanting to earn from there work. Part of the motivation for me to do this is to breed a new level of pastel tutors for instance. There will also be marketing advice for those who just want to sell.
      XHeather

      Reply
  8. Dora Carrington

    Hello Heather. Thanks for contacting me – I look forward to seeing what you have in mind in offering your courses. I am a pensioner, therefore on a fixed income, and reading through the previous blogs, it sounds like the majority have more disposable income than me. However, being self taught in pastels, there are many things I would still like to learn. I have become passionate about painting animals which don’t seem to have been mentioned. Someone made a suggestion about doing modules on points of interest to your students which I thought would be a good idea, then we could commit to what interests us most? I could make a suggestion of about 15 to 20 dollars a month if I could concentrate on one aspect of pastel art at a time. I am not interested in making a fulltime career of being an artist, this is my hobby along with music lessons, and if I sell the odd picture at local charity exhibitions, then I am happy in making room for more art and being able to buy more materials so that I can carry on. Thank you for listening.

    Reply
    • heatherandwill@hotmail.com

      Hi Dora,

      When I planned the Academy – it included all the Core training modules in the lower price level which has yet to be announced. So hopefully what you are wanting to learn would be within that bracket. The benefit of the membership is that you have access to all in the level you have paid for. It is always the case of course that there will be some training which might be very valuable to you that you hadn’t considered at first. All this is being finallised as I write so I cant be too specific at this point.

      Watch this space! XHeather

      Reply
  9. Elaine Whiteside

    Hi heather,
    It all sounds interesting and has whet my appetite for more. In N.Ireland there isn’t much art tuition of any kind particularly available. Although i was fortunate to be able to invite local pastellist Emma Colbert to our Leisure Art Class where we had a pastel demonstration which was the push i needed to get me to focus more on pastels and to stop struggling with a paintbrush. The more i stuck with the pastels, the better my work became and i am proud of most of the work i have produced since and happy to show it for critique and comments on pastel FB sites, which gives me feedback on how others perceive my work.
    I too have joined the Colin Bradley site, but only pay for the tutorials that are of interest to me, not many so far. I find the subject taught only appeals to me if it is something i want to do draw. I don’t want to be forced to do a tutorial on something i find boring, that’s why i like to pick and choose what i buy.
    You’ve seen my work and will know that i vary my subject matter from animals, portraits, landscapes, quirky fun subjects, florals, etc. Something grabs my attention and i want to capture it. I’m self taught and enjoy the feedom i’ve enjoyed through my learning experience. I would like tuition but am a bit resistant to conforming to having to do every lesson. I don’t fully know how you plan to run the tutoring.
    As far as cost is concerned, i don’t understand dollar prices so i’m quoting GBP here, but somewhere in the region of £20-25 would work for me per month or £100 for a year would be the maximum i could afford in one big payment. I don’t know if that helps or hinders, but you did ask! Lol!
    Oh! Thank you for all your effort at getting the academy up and running.

    Reply
    • heatherandwill@hotmail.com

      Hi Elaine,

      you will be able to pick and mix what you learn from each training. Only in a couple of core subjects will there be ‘set’ lessons. in the majority of training you can apply what you are learning to your own preferred images, and when that is not the case there will be a good and sound reason for it. So no – there is no requirement to do ‘set’ lessons, and you will be able to choose your images. SOmetimes I will provide them – but only when I think that using it will be educationally important.

      So this is not in any way shape or form going to be anything like the Colin Bradley approach, which limits the learning process too much to be able to advance very far. As I understand it it is basically copying exercises which are provided and that is why you feel the need to pick and choose.

      Price is something I am still working on – bear with me! XXHeather

      Reply
  10. Keith Blessed

    My aims as a pastelist is to produce work that I can confidently submit to open exhibitions, and to become a better tutor to be able to spread the pastel word!I feel I have been stumbling in the dark, without any kind of direction or mentor. As for costs this is a very difficult one, as at the moment I have not been on any really meaning full workshops to judge what fair costs are. Maybe between $30- $60 a month.

    Reply
    • heatherandwill@hotmail.com

      I hear you Keith. I have been there. Having had no mentor myself I know how it feels and in fact teaching became my mentor I suppose. The cost issue is difficult. In effect I am providing more than any one workshop could ever do – and on a regular basis. But thanks for your imput on costs. It is all helpful.

      XXH

      Reply
  11. Paula C Joyce

    Hi Heather, I’m really interested in this project, as I have been languishing in the art ‘doldrums’ for a few years now 🙁 and would love to get involved in an art course that I would have to commit to! My art training has been very hit and miss so far (I think I mentioned all this in the original form you asked us to complete?), but I have had some good basic tuition from the likes of Dee Cowell and Colin Bradley, amongst others. However, because of all the gaps and pauses over the years, I think I would like to go back to basics again, as I’m sure there is a lot I’ve forgotten. I’m very keen on portraits – both pets and (a limited number of) people – and friends have been happy with my work! That said, I could be persuaded to try landscapes, so long as there’s water and interesting clouds. Close-ups of old stonework or bricks are also an interest. Cost-wise, I should be able to manage around 40-50 (ish) per month, though let’s see how this UK Referendum works out tomorrow!!! I, too, have an eye problem that will need sorting within the next couple of years, but I’ll worry about that when it happens! You’ve taken on quite a challenge, so I hope you get all the support you need from your eager followers here 🙂
    Paula X

    Reply
    • heatherandwill@hotmail.com

      Hi Paula,

      Thanks for your feedback. I started out in portraiture – and of course I still am a portrait painter. But one thing I have learned over the years is that to learn pastel fully – so that your portraits will benefit – you need to learn the basics of how the medium works – and that is best learned through landscape. There are a few reasons for this – but the main ones are that landscape makes you grapple with important painting ‘lores’ which need to be understood – colour theory, composition . perspective are just a few. I have never come across any pastel tutor who addresses those issues – as I do But the fact is of course without a good understanding of tonal values — none of our work ‘works’.

      So this is how it pans out – you can learn portraits – you can learn landscapes – but if you learn both – they both benefit from learning the other to an enormous degree. LOL. Does that make sense?

      The Academy is planned to fill in the holes in your knowledge. But you know the real key is ‘knowing’ what those gaps are. Most people dont initially – which is why part of the training on one membership level will include a personal assessment of your work from me. A portfolio review of sorts.

      Watch this space! XH

      Reply
      • Paula C Joyce

        Thanks for the reply, Heather. Yes, I would be quite happy to get into landscapes, or whatever else is recommended, to get me back on track! Actually, I was thinking in Sterling when I quoted the amount mentioned, so around 50 Sterling? Paula X

        Reply
  12. Debra Crocker

    Hello, having read through the comments you’ve already received , I shan’t go into detail on echoing what’s already been said . However some of it applies to me , low income ( heritage …ha!) , other mediums ( watercolour ) etc. Not being a fan of realism , I love colour , light and brightness in my artwork and fun and so would I benefit from the academy ? At the moment I get information from magazines and books , which is very helpful. My only worry is that I’d not be able to follow at a quick pace as it takes a while for things to ” click ” with me ( rubbish at learning anything ) ! Price wise , I’ve absolutely no idea as to what’s fair and acceptable, I’ll have to leave that to those that would know .

    Reply
    • heatherandwill@hotmail.com

      Hi Debra,

      Hey – I love that you crave something exciting which is not realism. I don’t think you will be alone. If you check out the blog – I have posted two landscapes – one realism and one not (more Impressionist).

      Oh yes you will thrive in an atmosphere like the Academy. I will go as far to say that there is a forum planned especially for non realistic – or non photographic work.

      As for pace – that is down to you. The Academy is not planned around the idea of a race to the gate. Learning should not be planned that way. People learn at different speeds and through different methods.

      XX H

      Reply
  13. Josie Horne

    Heather, I love what I have read so far. I would love to become a member of any class you teach, as I love the look of a finished pastel piece, but have great difficulty knowing how to use pastels. I went to art college and studied fine art. I work mainly in Polychromo pencils and water colour pencils, but also have used oil paints on canvas and watercolour acrylics and gouache. When at college we only did two sessions of 3 hours each with charcoal and pastel sticks which I found a huge challenge and really loved but was not getting the results I wanted so went back to using the mediums I worked well with. Since then I forgot about pastels, and concentrated on developing my technique with the mediums I was comfortable with. Now after thirty years I would like to learn how to use pastel in the way they are meant to be used.
    My only major issue now is that I live on a fixed income, from disability benefits and so any course I take must be flexible enough that if I can’t find the funds every month I don’t automatically lose out on the tuition I have already paid out – if I haven’t yet downloaded a particular section of that months coursework or literature would I still have access to it, or any video’s used for that month? Obviously I wouldn’t expect to be able to access areas that I hadn’t paid for, so could there be something set up so that access was only possible using a code for that month sent out with receipt of payment for that months membership?

    Reply
    • heatherandwill@hotmail.com

      Hi Josie,

      Great to hear from someone so passionate about pastels!

      As a membership site – and you being a member – you have access to all your member level material all of the time. It is down to me and my team to put out a level that people can afford and of course that is a minefield – a very difficult issue. But it is a good system – and having constant access to a teacher (me) and all the resources of the Academy is one of the great deals of being in the membership. Another is the fact that you can work at your own pace in your own time. (Yes it is a monthly fee or an annual one which includes a good discount.) On the subject of price – there will be a very good discount on the basic monthly membership to those who join when the site first opens. It will be the Academy Beta group – initially both enjoying and testing the site for gliches and issues etc.

      I hope that answers your question – except for the one about opting out of some months? That wont be an option because frankly it would be difficult to implement and even more difficult to accommodate within a full membership. Training is included within the membership and not available to purchase – initially at least.

      Hope that helps. XX Heather

      Reply
  14. Dana

    Heather,
    I am greatly looking forward to the Pastel Academy opening its “doors.” I am largely self taught in pastel. I have taken art lessons but my art teachers have no experience in pastel. After the first six weeks of working in pastel, I knew more than she did regarding the medium. Membership prices: I would be happy to pay $90 a month for tutelage, assignments, critique, and techniques to move forward. My Heilman is loaded and my paper ready to mount!

    Reply
    • heatherandwill@hotmail.com

      Ha I like that Dana – My Heilman is loaded! I hear you. I am working towards a launch date and it wont be long now. Are you working on all genres? X Heather

      Reply
  15. Tina

    I am self taught and have been struggling with different pastels and paper types for a while. I think I could learn a lot from the academy and am very excited to see how it develops. I would also be very interested in improving my drawing skills. I only work part-time so funds are limited but would definitely try to afford about 20 per month as I think I could learn so much as a beginner. I look forward to seeing the project develop and wish you luck.

    Reply
    • heatherandwill@hotmail.com

      Hi Tina,

      I really appreciate your feedback. Getting a more complete picture of what I can aim at is really important. Have you joined the Academy email list yet? If not do so- all the important updates will go that route. XX Heather

      Reply
  16. Judith Hough

    Hi Heather, I am a total beginner, and unfortunatly have very limited funds. So I would have to wait and see what price we would be paying. I’m passionate about all art, mostly pre Raphaelite . I would love to have more time to draw and paint but sometimes with my family commitments I have little time for me!
    I will keep reading your blogs and hope I can continue to learn and improve my work.
    Love looking at all the amazing artists that we have in the group. So much talent.
    Your work is amazing.

    Jude.
    X

    Reply
    • heatherandwill@hotmail.com

      Hi Jude,

      I am trying very hard to get as many beginners into the Academy as possible, and also keep the costs affordable. So many issues to juggle with at the moment . XX Heather

      Reply
  17. Chrissie

    Hi Heather,

    Thank you for your response to my email and for your encouraging comments.
    For the benefit of others, I’ll share my thoughts with you here:

    I could really use some mentoring right now – both in developing my own work and for teaching. I’m also keen to find ways of developing my pastel classes as a way of both boosting my income and promoting the medium in the future.
    By the sounds of it, your Pastel Academy would give me the necessary tools to do this.

    I just have a couple of concerns though.
    1) could I afford it? And
    2) would I have the time to keep up with all tutorials etc?

    I know you’re keen to get feedback on how much folks would be willing to pay for this. Of course you’ll get quite a variety of prices people would be willing to pay but it’s all relative to individual circumstances and their priorities. For me, the only way I could afford your programme would be to swap my existing subscriptions.
    Considering this and comparing to say Anna Mason’s Watercolour online school (where her fees are $8.5/£12 per month, $42/£60 per 6months, $63/£99 per year) I would say that I could manage this for your Gold Level, plus say 20% more for your platinum level.

    As a pastel tutor, can I ask if there’d be a way of fast-tracking through your Gold Level to benefit quicker from the Platinum Level?

    Thank you for all your hard work Heather – I’m looking forward to learning more!

    Reply
    • heatherandwill@hotmail.com

      Hi Chrissie,

      Thanks for posting this here – I think it addresses some important issues. I have a set mission in mind; To provide a nurturing and supportive community in which to present my knowledge and experience a an artist generally and as a patelist in particular – the teaching side is an area where I know I can help a lot of people too.

      Re price: There are two issues -1) I dont want a massive community. I would rather work closer with less people, but people who are really keen to make some creative and career strides. 2) – Making it affordable.
      The problem is of course ‘affordable’ is a relative word. I could set the entry level at the equivalent of a coffee shop coffee a day – and some would say they can’t afford it. So it is difficult, but I am taking a great deal of feedback I am getting, into account.

      Time – your time and the time of the training is a lot easier to deal with. ‘Keeping up’ would not be an issue for many of the trainings – because it would be set to the member’s specific personal project and schedule. Other trainings would be more structured. In other words they will be a way round the time issue for everyone.

      Re getting from Gold to Platinum level; much depends on your entry level and what you need to learn of course. For some that time will be less. But once inside the Platinum level – it does not mean you cant still take the course training – the Platinum level encompasses the full site facilities.

      I hope that helps answer some of your queries,

      X Heather

      Reply
  18. Maria Smith

    I think this would be ideal. I’m not sure how much to price it at but I’m very interested. I’m very new to pastels and would love to learn from a professional. I look forward to the updates on this

    Reply
  19. Kris

    Hi Heather

    It sounds so exciting and I can’t wait for the next installment. However, the cost is a concern. How about a basic rate which doesn’t have quite so much but is cheaper? I’m sure people would still learn loads. Thank you. Kris

    Reply
    • heatherandwill@hotmail.com

      Hi Kris,

      Yes that is what the levels of membership are for – I still have a lot to work out but that is the plan, and to have a basic membership could be useful for many.

      XX Heather

      Reply
  20. Susan Pennington

    I would be very interested in the academy as described. I have been looking at an atelier for drawing that runs $90/month but will forego it for now as they do not seem to have sufficient technical support to enable quality videos that can be viewed easily over the Internet. You will need to tackle that issue as well. I would welcome skill bulding projects or challenges. Too many courses I’ve attended all allow the student to work on whatever photo reference they bring in rather than making assignments designed to strengthen specific skills. Love the fact that you’ll also focus on improving drawing skills. Have you considered offering different levels/charges for critiques? Critiques from the community might be less cost than from a master paste list for instance.

    Reply
    • heatherandwill@hotmail.com

      Hi Susan,

      Yes the technical issues are many! It is largely down to you get what you pay for though. So I shall not be using cheap options for video for certain. Drawing skills and basic painting lore are a big passion for me. I see so many paintings which obviously show great skill with a medium and yet the artist has no or little grasp of composition for instance. It is annoying and easily addressed, and that is why I still to this day teach beginners (most wouldn’t be in my position – they prefer to work ‘workshops’ which are mainly non beginners – easy teaching), and alswyas they get the basics in drawing and painting not just pastels. One wont really work as well as it could without the other.

      Yes the different levels will reflect different content to a point. For instance it is of little use putting a beginner in the platinum professional level until they are ready. Critiques similarly have to be ‘graded’ to reflect the student’s experience, so yes as you say the top level crits will be more cost, because they will necessarily be more involved.

      Can I ask you to let me have specific answers re the value in dollars to you of the Academy Susan. I will be interested to know your thoughts – not least of all because you have an idea of what is already out there. XXHeather

      Reply
      • Susan Pennington

        i would consider up to $100 a month as I have easily been spending that to try and get my drawing skills up to speed. I will be taking a composition and design course next but have not yet found a course on color theory so I’m glad to hear you will also be emphasizing those areas! You will be filling a huge whole for those of us that want a solid foundation!

        Reply
        • heatherandwill@hotmail.com

          Hi Susan,

          I really appreciate your thought – especially re the basics. All the pastel technique in the world wont address poor painting knowledge poor drawing skills.

          From my point of view, if I had come to the conclusion that all that was needed was pastel techniques, I would have produced a couple of courses. I will be doing just that, but the Academy is about the approach to the whole artist – the basics are intrinsic to that, and it is the way I have taught all my students over 25 years to progress. So all the major skills required to produce good work will be on the agenda.

          X Heather

          Reply
  21. Catherine

    Thanks for the information Heather. It sounds great so far.
    Question: Are we right to assume that joining at the platinum level will be higher? If so, I think it’s really important to have more than a single extra service offered in that category. Do you have any idea yet what the “other exclusive features” at that level will be? Something to keep in mind is that the advanced learners don’t necessarily have any more money to spend that the beginners but at the same time may not need access to some of the other categories of information helpful to beginners. So you might find that advanced people are not quite as interested. So could you offer two different types of membership costing about the same and allow people to pick and choose what modules that they would like to participate? I think this would be my consideration if I were about to sign up.
    Thank you for your support and enthusiasm towards the pastel community!

    Reply
    • heatherandwill@hotmail.com

      Hi Catherine,

      Yes the Platinum level will indeed be higher. It will be a level more or less dedicated to bringing artists into pastel teaching and also cover art marketing and promotion. As you can imagine – it needs to be a level in itself.

      I have had some interesting feedback via my survey and other correspondence regarding ‘levels’. The one thing that is important I think is that a good Platinum member – no matter what their background as an artist or their grasp of certain techniques – will need to have gone through the training the Academy offers to some degree. It is my experience that so many pastelists can reach very professional levels of work but only within one genre or style. Also a great many have never actually gone through basic drawing and painting disciplines eg colour theory, composition etc. I can name many known names as I speak who are excellent at what they do but what they do is one thing. So I am putting the Platinum level together for the purpose of raising the game of those who want to teach pastel; I will be mentoring them as such. They may also take on a wider role in the Academy. I shall be looking to eventually invite some artists to put together a course for the Academy on their specialism. SO it is a massively interesting level to those who are teaching career orientated. Included in their package would be art marketing as it states in the blog.

      It is just another area of guidance I can offer the right candidates. ANd it is important that good tutors – well trained in pastel across the board – are part of what I am trying to achieve.

      Hope that clarifies the Platinum level a little LOL, XX Heather

      Reply
      • heatherandwill@hotmail.com

        I forgot to ask Catherine , please could I ask you to give me an idea of costing as per my questions. In this case maybe add what you think that Platinum level would be worth – that would be wonderful XX H

        Reply
  22. Carol Phillips

    Well!! It all sounds very exciting!! I would so love to be part of this – and appreciate that you’re an experienced tutor, what a wonderful opportunity!
    I think $60 a month would be my very outside limit – but I’m sure it’s worth far more than that!! It would probably be difficult for me to buy supplies and pay this – hmm. At $45 I could stretch to supplies as well I think.
    One small question – will there be some sort of level/ course validation process? By this, I mean, as an academy, will you be validated by an arts body and therefore need to set ‘standards/ exam type’ things? – or is it more informal? ( I have my fingers crossed for no exams!!)
    I’m so excited about this – huge thank you Heather 🙂

    Reply
    • heatherandwill@hotmail.com

      Hi Carol,

      Im happy that this project is exciting to so many people! And thank you for answering my costing question. AS much feedback I get ont his the better I will bea able to come up with something – I hope – for everyone. That said I am aware that sadly I wont be able to please everyone.

      No exams! Rest assured. Challenges yes but nothing formal. I could get the Academy validated at some point by some professional body but there is little need.

      So you can uncross your fingers and get back to work LOl. XX H

      Reply
  23. Les Gaston-Johnston

    Hi Heather,
    It’s Les here again, this is a fantastic blog to read and to get excited about.
    I like the format you are working towards because I belong to a couple of training/community style websites, one being Orange Arts where I am a group leader in the portraits group and the other one is Colin Bradley Arts who teaches pastel pencils. Both sites do have a members section where they upload their artwork and other members give comments or criticism on the piece, you have the right way of approaching the academy as a teaching school I much prefer that style, we are here to learn.
    Don’t get me wrong I really enjoy seeing other peoples work but perhaps a forum for members to get advice and guidance from others in case they are struggling.
    Overall the setup of the academy sounds wonderful, but you ask how much I would be willing to pay a month, you covered this very briefly, I am on a very low wage and could only afford to pay around $15-20 a month. As you know I have followed from the start of you mentioning the academy and so want to learn to use my pastels effectively. I will be eagerly awaiting further developments with the academy.
    Best wishes. Les

    Reply
    • heatherandwill@hotmail.com

      Hi Les,

      Nice to hear from you again. Yes I am aware of Colin Bradley and as you can probably guess the Academy will be a whole different ball game. The Academy will have a members forum and more on that later, but yes the training is paramount.

      And thank you for your feedback re costing Les. It all goes into the melting pot, and at the moment I haven’t a clue at what will come out the other end! XX Heather

      Reply
  24. Keren D-W

    Bother. Just wrote a really long piece here and lost it. What I basically said was that this all sounds great and I’m so impressed with all the work you’ve done and the detail you’ve gone into. It makes potential pupils very confident that this is going to be a good place to be! I have virtually no income myself but if I get to a point where I can afford it I would certainly sign up in a heartbeat, as you know, like Billy above I am self-taught and could do with a fair bit of instruction! But to make it profitable for yourself, and because you are about quality not quantity, I think you should go mid-range for price. I can’t see there being a shortage of people. When we do something from the heart it really shines. 🙂

    Reply
    • heatherandwill@hotmail.com

      Hi Keren,

      Great to have your thoughts. I am going to try to involve as many people int he Academy as possible – and yes I know for some cost is a barrier. It bothers me for sure.

      On a lighter note I have one lady pm me to say that she now has the incentive to give up smoking! And would be willing to pay me what she spends on ciggies! I thought that was both heart warming and hilarious. Bless her. I think she was joking but who knows! XX Heather

      Reply
  25. Patsy Muir Ray

    Heather, This wonderful source of knowledge excites me, because I am so eager to be so much better educated as a fairly new artist. The reason I am able to produce paintings that receive a high degree of praise is not because I have had any formal education, but because, I am told, I have a natural God-given talent.

    Yet I feel in almost desperate need of so much more knowledge, the foundation of which was a four-day workshop I took just a little over two years ago a long distance away. Nearly 90% of my knowledge came from that workshop and the Lesley Harrison model which is based on the velour substrate and the only apparent mediums suitable for use on that substrate – Girault pastels and NuPastels. I’m still behind in creating my own color chart for Giraults since I can only get them online, and the colors shown online are not accurate.

    Also, it’s a very lonely learning world for me, since almost everyone uses sanded paper, and there is a vast difference between that type of paper and velour. Yet as a realism artist, I do love the velour paper. There is a part of me that would like to be in the mainstream and which would love to use the deliciously buttery Terry Ludwig pastels, but they, nor any real soft brand, seem to adhere well enough to velour to make them a good source. Furthermore, I am still in a relative state of comfort with velour, yet still so much of a learner with that substrate as well as the Girault brand, that I am very hesitant to even try something different, at least any time soon.

    These are some reasons I feel like a dry sponge craving to soak up all I want and need to know to become a truly polished, productive, and sought after pastel portrait artist. It’s looking like your academy is my answer to my artistic cravings.

    I think the academy is worth way more, but, unless my art career grows significantly, the most I could barely afford is $30 a month.

    Big blessings to you, Heather.

    Reply
    • heatherandwill@hotmail.com

      Hi Patsy,

      Your story struck a cord with me. I had no training either. I backtracked into art education as a mature student and invested in myself. Not everyone can do what I did – go to university in mid life – and that is one of the reasons I am excited about teaching online.

      Now I know you will understand what I mean when I say that it is my mission to introduce artists to pastel in the broadest sense. I know you are in a lonely world as things stand. It is part of that mission to make sure that an artist is never left in a position where they learn on one substrate and with one or two brands of pastels only – and yes that is what happens if you go to a specialist in one type of painting when you are just starting to learn. It is SO restrictive it saddens me. The beauty of pastel is is vast variety of approaches. To learn in just one is not helping you grow.

      Let me tell you something that might hit home. I was involved back int he early 90’s in testing Velour, and asking my group members to be a research group for it for the manufacturer. I heard no more from said manufacturer but velour was withdrawn from the market. No explanation from them – nothing. I can easily see that happening again. But more to the point, lessons were learnt from that and other materials that ‘disappear’ – and that lesson is – never get dependant on one surface no matter what surface it is. You dont need to with pastel – the variety of substrates out there is what makes it exciting. Substrates are a problem and prone to being withdrawn – for so long users of Wallis paper suffered when supplies dried up.

      Actual pastel brands wont ‘disappear’ in the same way – that said Winsor and Newton did. But you are restricting yourself far too much because it means learning about other papers? And you are ot learning about other pastels because Velour is holding you back – and yes – that can happen.

      Yes you will love the Academy – no doubt about that. Many thanks for your costings input too! XX Heather

      Reply
      • Patsy Muir Ray

        Heather, I thank you very much for taking the time to reply to me. I was surprised to read that velour disappeared from the market since I order it regularly from Daniel Smith. It is the Hahnemuhle brand, and I purchase it pre-mounted on backing board. That being said, your comments as well as a workshop I discovered soon after my first post here, have increased my desire to learn on a more commonly used substrate. Again, thank you so much for sharing with me. And again, I’m eagerly anticipating learning many things from you.

        Reply
        • heatherandwill@hotmail.com

          Hi Patsy,

          Happy to see you are spreading your wings a little more re what substrates to use. The old saying is ‘Dont put your eggs into one basket’. Not only that you will learn a whole lot more.

          X Heather

          Reply
  26. Meredith H. Inserra

    I love that you’re working on a great resource for pastel artists. I have yet to find a teacher in my area! So, here I sit with a very, very nice set of pastels, sanded papers, easel, a few accessories, and no idea what to do with them. Regarding the fee, I would rather pay per class than a monthly fee. Some months may not be as productive as others and I can go at my own pace. I also do pottery and paint in acrylics.

    Reply
    • heatherandwill@hotmail.com

      Hi Meredith,

      Lovely to hear from you and yes it is sad to have all the materials and no idea what to do with it.

      The Academy is geared to by used at your pace Meredith. There is not provision in any membership site to pay per class – but that is good because you need a more structured approach when just starting. With that in mind I shall be running beginners programs – again at your own pace, but all months will be productive.

      I would be grateful for your thoughts on costing bearing in mind the content as described in the blog. XX Heather

      Reply
  27. Billy Harper

    I only started with soft pastel about 12 months ago, after seeing a friend of mine painting a portrait at a local art class that he had invited me to. I was hooked. I came home and did my first portrait of my wife, and was over the moon with it. However, it was hit and miss, and my friend lives a good way from me and is always busy. So the Pastel Art Academy would be an excellent class for me to further my keen interest in pastel. There are lots of demonstrations on YouTube for free, but to interact with someone as talented as you would be a fabulous benefit to anyone who is interested in the subject. I am self taught and must be making lots & lots of mistakes that I dont realise. Any of the prices that you have mentioned above are all reasonable for the amount people will get out of the classes. I would certainly look with interest at the final price that you charge, and wish you well in your developing project.

    Reply
    • heatherandwill@hotmail.com

      Thanks Billy. I note your points and in all honesty you represent a lot of people who are ‘managing’ on their own, when all but for a little pro guidance they could do so much more and so much more quickly.

      The pricing issue is a biggie. Of course there are already mounting costs and those are going to increase but more than that – the value the Academy offers is massive. I’m a tutor and I know that.

      So it is down to me to find a good price point for the membership levels.

      Watch out for further updates Billy, and thank you again.

      X Heather

      Reply

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